Due to the omnipresence of the Internet, traditional marketing media such as TV and radio have become obsolete. In today’s world, every organization promotes its business with the help of a dedicated website. While this has certainly made things easier, the sheer increase in the number of such websites has increased the burden on website designers trying to design an individualistic, eye catchy website. While there are thousands of websites providing tips for designing an eye catchy website, the tips offered are rarely useful.
Firstly, designers have to understand that designing a website is all about optimal space utilization. While every website consists of numerous pages, it is the Home page which makes the first impression. Therefore, including as many images and videos as possible is recommended so that the visitors are intrigued with those images and feel forced to stay on the page for some more time. Using minimal text content is good practice since visitors seldom have the patience to go through those volumes.
Next, design the layout using eye pleasing, bright colors. Do not forget that a designing a website is a work of art like a painting. Using the right colors and shapes in the right proportions can impress the visitor with its beauty. However, it does not imply that the page be filled with flashy content. As you might know, empty spaces in visual art are as effective as the pauses in music. So, use a minimalist design and display only those elements which are necessary. Using this approach, you will have ample vacant space and eye pleasing content which is appropriately highlighted.
Proper placement along with suitable text decoration is crucial in designing an eye catchy website. A designer must understand that using similar colors for the background image and the foreground text makes the content illegible. Therefore, ensure that the right colors are used in the background and the foreground. Further, the text should be in the correct font and be displayed with enough space between lines. If you are designing the website for an organization, remember that glossy colors will reduce the professional value of the website. While creating an eye catchy website is about beautification, it is also about how easy the content is on the reader’s eyes. Therefore, it is important to use the correct spacing between chunks of text so that the content is readable without straining the reader’s eyes.
The final tip for creating an eye catchy website is about being pennywise. Usually, most web designers tend to fill up every page with some information irrespective of without thinking about its necessity in the page. This is an unethical practice since visitors land on your page while looking for some information. Hosting irrelevant information can create a negative impression on the reader. Therefore, be very economical while including new elements into the page and include only the relevant information.
At every stage of design, criticize and analyze the design page from a common man’s point of view. Irrespective of the tips provided for designing an eye catchy website, it is important that you follow your instincts and experience.
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