The field and industry that is web design is so vast that entire libraries can be dedicated to it, alone. There are so many web design businesses out there, large and small, who will make a site for you that’s just the best. But do you know what you need to have in mind when you’re working with web design? If your site is designed well, and is optimized, then it’s one less thing to worry about when you want to drive traffic and have it convert for you.

On the other hand, if you have a site that is confusing and doesn’t really help the visitor understand the basic objective, then people will leave as fast they arrive. This is why it’s extremely important to keep web design in mind, and work towards creating a site that is visually appealing and doesn’t cause any confusion. So we’ll share some of these good design principles so you have a better chance in your marketing.

If you want your website to be interesting and if you want your visitors coming back then focus on providing useful content that helps them. The aesthetic components of your design might be effective in creating the wow factor when people visit your site but to have them return you need to offer interesting content. This can be achieved simply by making sure you always add fresh content because people are always searching for new information online. Also, make the content interesting and not boring, as many times you see useful content but no one wants to read it. Avoiding a flat, boring tone is critical so make sure you use a similar tone in writing as you do in talking. And yes, try to keep the content short and readable since your visitors won’t really have the patience to read through big chunks of information. Also remember to enquire what they think of your site. Interacting with your site visitors will always pay off on the long run.

Another thing that you need to keep in mind is navigation. Good website design goes in tandem with smooth navigation. People should be able to go through your site and what find what they want easily. Don’t force your visitors to click a bunch of links or scroll to the bottom of the page, etc. Instead, give them a clear cut road map on how your site is structured and how they’re able to move around. Also, keep in mind that not every visitor comes to your site from your home page, especially when they discover your site through the search engines. That’s why it’s important to have your page’s title along with links on the top or bottom that lead to important pages of your site like your home page, contact page, about page, etc.

A lot of webmasters overlook an important tip, namely to keep the layout of the content narrow. You may turn off your visitors by forcing them to scroll from side to side to read the text, which is irritating. They may end up leaving your site out of boredom, which is something you really want to avoid.

This is the exact reason newspapers feature short columns. Having narrow text columns not only makes it easier to read but is also visually more enticing.

So, ok… now you know - you just have to find a way to know what your audience wants, or what they will respond to, and then make sure you incorporate it into your site.

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