There are few things more cool than seeing a profit spike because you decided to sell on the backend. What you do is offer a solid product that is low priced, and when you do that you will be able to draw people into your sales funnel. The point is that each customer will spend a certain amount with you while they are with you as a customer.

If you want this to work for you, then make sure your products are high quality and nothing less. Poor quality products never work well in terms of building a loyal customer base. If you sell them a poor product on the backend, then you can just about forget about doing it again to the same people. Your backend products will usually be higher priced, so naturally they better be good products. Over-delivering is one of the best things you can get in the habit of doing.

Once a customer buys from you, make sure you follow-up with him/her and let them know about your other products. Keep in mind that when you get a brand new customer, for a short while that person is highly receptive to you. The single best time to make an offer is after they click on the order button and are shown a better offer. You can make the copy compelling for the new product you are offering to them. No problem with those who pass on the offer, you have their contact information and you simply put them in your autoresponder rotation.

A good marketer will have links to their various offers in their pdfs and other places. When you do this you never know who will see your signature file, and sales will come in and you have no idea why that happened. There will be many areas in your eBook where you can recommend your related products or even affiliate products. This is a great opportunity for you to make extra sales and make the most out of your customers. You can make recommendations to the readers based on what you know about the market. Very many online marketers, especially new ones, are too focused on making the short sale and ignore the backend marketing side. It is up to you, but you should think about long term and higher profits. There is nothing to prove about this approach because it existed way before the net did.

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