Did you believe this? If your like me you’ve possibly observed a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim every thing from having inside data or special relationships with Google and all of the search engines.
Here’s the big Search Engine Secret
Use your leading key phrases inside the content of your pages, in your page titles and in your mate-tag descriptions. I do not mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but key phrases will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your website delisted or banned from the search engines. Merely take your current web site content and use your leading key phrases in appropriate places where they make sense in real sentences.
Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google’s Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don’t pay too much. It is possible to also use Alexa Traffic Rank or their toolbar - http://www.alexa.com/. The a lot more High Value links you might have the better your Search Engine Popularity will be.
Install Link Exchange Software… but be selective about the link exchanges you approve.
Attempt to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
Keep the links on a given page to a reasonable number (fewer than 100).
Understand the difference between a Search Engine as well as a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.
Do not use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught.
Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely!
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