The value of off page search engine optimization is something every internet marketer and webmaster knows. Even though having the right kind of content is important on your website, without proper off-page SEO, it’ll be impossible to have your site ranked in the search engines. Let’s take a closer look at some important SEO factors that you need to consider.

For the most part, you need to concentrate on producing an increased number of backlinks from websites which have a high page position. The explanation for this is, search engines, for instance Google place a lot of weight on the source of the backlink and provide it influence according to that. So if you get a hold of a backlink from a site that is a PR 6 - it will evidently let the search engines know that your website is essential enough to get a backlink from a high page rank site. Even if the backlink you’re getting form is a site that has a nominal PR, it still has merit for linking to that a site that doesn’t have any PR.

With off page SEO, the search engines look at the type of backlinks you have from other sites. The more trusted your referrer sites are, the more valuable the search engines will consider the backlinks. Backlinks from DMOZ and Yahoo! Directory is enough to put your website in the elite league so try to get listed in these popular web directories. There are many other web directories that you can submit your site to in addition to these directories. Be sure not to link to directories that look spammy or that are untrustworthy. Factors such as how long your domain name has been registered also need to be considered. This is important because legitimate domain names are usually registered for several years but illegitimate ones are rarely used longer than a year. Making sure your domain name is registered for more than a year may not seem like a big factor but it makes a good impression the search engines.

Another essential SEO factor is whether or not the sites your linking to are close to your own in subject. The more related in theme the sites you’re linking to are to your own, the better for SEO purposes. In the eyes of the search engines, a link from a relevant site is considered more valuable than one from a random site.

If the site linking to yours has no connection in theme, it won’t be as useful as one that’s highly relevant. As a general rule, then, seek out links from sites that are in your own niche or at least a related one.

The above tips can help you improve your site’s ranking with the search engines; you should utilize both on and off page optimization. There are no magical solutions when it comes to SEO, as success comes to those who regularly apply the fundamentals.

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