Websites are no longer something you can just set up and forget about to market your business. The same goes for social media and blogs. Information that was posted a few months ago is not considered as relevant as something posted a few weeks or days ago. Customers are savvy and know the difference, as do the search engines. They’re both looking for relevant and new content. So keeping the content on your blog, site and social media pages updated is critical to keeping the attention of your followers.
You may be wondering, how often should I be posting on my site and social media? At a minimum, you should be posting once a week of every online tool you use to promote your business. On your blog you would ideally place a post three times per week. Facebook you can post up to two or three times per day if you like. Twitter you could post just about every hour if you wanted to. Obviously, for most businesses this is neither probable or possible. With Twitter though, the more often the better! LinkedIn is similar to Facebook, about two to four times per day won’t be a problem for a business fan page.
Content is king on the web today. Posting information that is relevant to your business is essential to your success. So tweeting about the Lakers game the night before isn’t going to do you any good. In fact, you’ve probably turned off seventy percent of your female followers, plus every person who isn’t a Lakers fan. Ouch! Honestly, people don’t follow a business site to get sports updates, that’s what your personal pages are for.
When you post on your Facebook or Twitter page, make sure the information is relevant to your goods or services. You are the expert and the information you have stored in your brain could fill novels. Use that information and things that happen in your daily business life to inform your customers. That’s what they look to you for. If you can deliver it in an entertaining way great! Just keep the sports commentary to yourself and your buddies, not your clients. You’ll be able to build a solid customer base and followers by giving them great tips to succeed in your business.

Here at Nudge Online Marketing we specialize in social media and video marketing techniques for small businesses. For more information on marketing Santa Barbara strategies and tips simply visit our website at www.nudgeonlinemarketing.com