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Effective Forum Promotion 101
An online discussion forum can be a terrific way to build your reputation and get lots of targeted traffic, but only if you know how to promote it and get lots of people participating. The purpose of this article is to give you some tools that will enable you to effectively promote your forum and make it more active.
The simple truth is that people will only join a forum and make regular use of it if they feel they’re getting some real value from it. If you can get highly respected people in your niche to take part in your forum, this will immediately raise the perceived value of it for your members. If you’ve started a forum, then chances are that you already know someone who’s an expert in your niche. There are also chances that there is already a discussion going on about them, their product, company or one of their theories. It’s your forum, so you can always get the conversation started if there’s not one of this type going on yet. It will be easier to convince the guru to join the conversation if many people are already talking about him or her. Why? To begin with, if they’ve got anything to promote (which they almost certainly do), your forum is a great opportunity for them. You’ll find that lots of people will flock to your forum if they see people they admire are participating.
When we’re talking about promoting your forum, how can we forget the search engines? It’s not that hard to take some measures to ensure Google, Yahoo and other search engines notice your forum. You shouldn’t listen to anyone who tells you that the most effective way to get ranked by the search engines is to simply submit a link to each of them. In order to get indexed by the search engines, you should find relevant places online where you can build links, such as authority sites, blogs, article directories, etc. Ideally, you’d like to have a front page listing for your forum for your primary keyword phrase. So if your main topic is “diet tips for women,” you’d want to be listed for that phrase. Be sure that your primary keywords are used in your forum’s title, as well as in other important places such as the meta tags.
Who gives a care if it’s the forum you own? You have to remain active on it instead of waiting for your members to do the job. As the forum owner you need to be as involved with your members as you can. If someone finds out that you are the owner of the forum, they expect that your activity levels should be the highest. Make sure that you start at least one new thread every day; this will show your members that you like your own forum and that they have joined an active and positive community.
These tips can all be effective at helping you promote your forum; the critical thing is to follow them every day. If you keep in mind that the real purpose of a forum is to help its members, you’ll be able to stay on track.
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