You will discover a number of important aspects of online marketing that are not generally talked about, and remaining consistent throughout your marketing is one of them. We do not know why this subject does not get more interest because it is certainly deserving of it. If you forget to take advantage of this easy to know principle, then your campaigns will not produce the kind of returns you desire. The reason for this effect is a function of human nature and how we view and feel about what we see. When our experiences are not what we expect, based on prior experience, then it causes uneasiness and may unconsciously seem irrational. There exists an uncomfortable, ill at ease, feeling associated with it, and that is an all round negative effect.

Let’s look at an example of this involving the very common squeeze page situation so many of us are familiar with. As you understand, online businesses send traffic to a squeeze page simply because they want prospects. After a prospect opts in, then frequently they will be shown a website that has a sales letter. Naturally what is provided after the person subscribes is the promoters option. The concept and practice of consistency will come into play here in a fairly significant manner.

The all round, generally unknown, feeling experienced by the prospect will be influenced by the style and overall color scheme of the squeeze page and the next site that is looked at. If the comparison is enough, then that is definitely inconsistency and will produce an uneasy influence on the audience. The apparent answer to this is merely make the squeeze page much more like the next site that is seen.

However the above illustration is appropriate to other areas regarding affiliate marketing. Review sites are well-known due to the fact they can be extremely effective, and the common scenario is for a review page to have a minimum of one outgoing link to a merchant site, if not more. It is merely not practicable, or ideal really, to make a duplicate of a vendors site or deal with the case of multiple vendor sites. You can select your site colors so they are suitable with your vendor sites, though. It is easy to reduce an uncomfortable predicament between designs and colors, and you can have something that is definitely somewhat neutral looking. We realize there will be certain interpretation needed in this situation. It is possible to get by just fine if you make an effort to minimize jarring color clashes as much as possible.

The next critical consideration is all about marketing messages through the written word. We rarely see any glaring instances of inconsistently written marketing communications concerning email marketing. In contrast, we have seen quite a few situations in which products and services were promoted that looked way out of place and unforeseen. This takes place to some amount, but it is not anything we would call rampant or a widespread issue. But it does take place, and the important point is that you are now aware of it and can simply avoid this conversion process killer.

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