So far as scope vendors, Mueller Optics is pretty new to the market. Launched in 2003 by Richard Schlampp, Mueller has quickly fashioned a reputation for good quality rifle scopes at reasonable prices. This has been done through several special approaches.

First of all, most all the Mueller merchandise is manufactured overseas. Although, this is certainly not new inside the optics market. About the only scope manufacturer that still creates most of it’s merchandise within the U.S is Burris Optics. What appears to set Mueller apart from the rest of their competitors is how they utilize these components. Rather than outsourcing everything to a single country, like China; Mueller took another type of solution. They looked long and hard for several manufacturers through the world that fabricated specific optical parts and chose the best quality that they could find. Each vendor that they utilize produces a specific item or part that is then transported to an overseas factory and painstakenly assembled. The end result is a top quality item created with accurate tolerances. So much so, that Mueller Optics supplies a lifetime warranty on just about any rifle scope they make.

The second unique technique that Mueller utilizes is done through their marketing (or should I say lack of). Quite simply, Mueller pays very little cash on advertising and marketing in comparison with most sports based optical companies. The next time you visit your doctor or dentist, take a moment to flip through any hunting or shooting publications that they may have in their waiting room. I’m prepared to bet that you’ll see several various ads from different scope companies, but you probably won’t see any ads from Mueller. They prefer to rely on their network of dealers, and word of mouth marketing to effectively advertise their line. In doing so, they have been able to keep the retail costs of their products at a very desirable level.

From a riflescope product point of view, Mueller has a rifle scope offering for pretty much everyone (even bowhunters). Mueller has scopes that are manufactured for archery, big game, illuminated models, turkey, tactical applications, varmint shooting, rimfires, blackpowder, and nearly any other type of shooting you can imagine. Their best selling models seem to be the APV 4.5 X 14 and the Mueller Eradicator 8.5 X 25. These two have gained quite a following amongst varmint hunters and big game hunters.

In case you are looking for a new hunting scope, you are probably overwhelmed with the many types and brand names. Here is one more manufacturer to take into account as it just may be the best kept value in the rifle scope business. That company is Mueller Optics and they make an outstanding rifle scope for the money. If you would like to find out more, visit:=> Mueller Rifle Scopes.