One of the most important images a business owner will have to consider is that of their business website. The validity and credibility of your online presence is set by your website and it is how you will attract new clients and customers. With the massive number of web design companies out there finding the right one to work with can be difficult. While remaining in budget is important you also want to make sure you are getting your monies worth. Remember this is one of the most important investments your business will make. You want to make sure that your site is designed and maintained properly.

The type of HTML code that a designer uses is one of the main considerations. If a website isn’t going to need a lot of maintenance and updates, basic HTML code can usually do the job. A lot of businesses need dynamic websites, and if this is the case, you’ll want to have a designer do the initial work on your site if you aren’t familiar with how a dynamic site works. Once the initial design work is completed, you can complete the updates to the site yourself with an user-friendly interface when you login. One of the best features of a dynamic website is that once the site is initially setup, the updates are easy for you to do, and you don’t have to edit and upload individual pages, as was the case in the past. This will be an asset since you can save on design costs.

When you’re looking into different web page designers, find out what their costs are like. Some charge on an hourly basis, while others offer their services on a package basis. In most cases, the actual web design will incur a separate charge from the hosting service. Depending on the company, your hosting might be paid on a monthly, quarterly or yearly basis. Usually, you’ll receive a discount if you pay on a quarterly or yearly basis. Always find out what’s included in your costs, and what the company charges for further updates. These are usually not included in your initial setup costs.

Regardless of the company you decide to work with they should include search engine optimization for your site. This is important because SEO will help boost your rankings in the major search engines. The use of relevant keywords in the meta tags of your site as well as in the content itself is important. Make sure that you also have a blog or access to the content management system to regularly upload new content that is also keyword optimized. It is also advisable that you use a hosting company that offers social network integration.

Before you decide to work with a company, find out what you can about its reputation. Take a look at the sites listed in the company’s portfolio. This will give you a better idea of their expertise and general design abilities. Read customer testimonials, and see if particular designers are especially recommended. You’ll want to know what the expected turnaround time is, so you know when your site will be usable. Also, find out how the company handles any unexpected delays. If they offer a discount if the site isn’t finished when expected, this is better. Make sure you know exactly what to expect, and what the company expects of you.

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