Many website promoters make use of mass emails as a promotional technique. Mass emailing allows quick, effective promotion to hundreds of people at once, keeping traffic to your site incoming. While mass emailing may be a small tool in your homepage promotion utility belt, ignoring the quality of email content and layout can actually make readers less likely to visit your site. First and foremost, remember to keep your emails aesthetically pleasing. An email is that unpleasant to the eye will keep many people from even examining the message’s content. Vary the size of your sentences and paragraphs to...

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Many websites today are built entirely in Flash. These websites can be very attractive and fun for customers to use, but they unfortunately make normal SEO practices difficult (if not impossible). There are workarounds you can apply to your Flash site, though, which still allow you to make the most of SEO while using a Flash site. Below are a few ideas for SEO-friendly Flash. Maintain Your Text Flash-Free Some Flash sites keep all of their text embedded in the Flash file. While this can look nice, it also makes it impossible for search engine crawlers to index the...

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Many website owners think the more their content shows up on the internet, the higher their page ranking will be on search engines. The truth is search engines actually penalize duplicate content and treat it like spam. To maintain the best SEO for your website, you should avoid duplicate content on your website. Duplicate Content-What is It? There are a few basic types of content search engines will treat as duplicate content. First, having the same text on multiple pages of your website will cause a search engine crawler to mark it as duplicate content. This is also sometimes...

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Email newsletters can be a great way to communicate with your customers and increase your business. A poorly managed email campaign can drive customers away, though. Here are some tips to have an effective campaign and increase your business through email marketing. Let Your Customers Opt-In You should only send emails to customers who want to receive messages from you. The last thing you want with your email campaign is to have your messages be treated like spam. By making your customers opt-in to receive emails from you, you are automatically targeting people who actually want to hear from...

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It seems every business has a Twitter feed, but many people aren’t use Twitter as effectively as possible. Here are some tips to improve your Twitter account. Spend Time Building Your Profile When you first create your profile, don’t simply rush through the process. Hopefully you didn’t rush out your website; spend time on your Twitter profile, too. Carefully Pick Your Username Choosing your Twitter username can almost be more important than choosing your SEO keywords. While you’re able to change your username later, you don’t want to confuse your customers and make your Twitter feed difficult to find....

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There are many ways to boost your page ranking in search engine results, but some SEO techniques are frowned upon by search engines. Here’s what you can focus on to make sure search engines don’t mark your website as spam and make it disappear from search listings. Use Only Original Content Always use original content when posting articles that link to your site. Using duplicate content will cause search engine indexers to mark the articles and your site as spam, lowering you search engine ranking. If you submit the same article to multiple websites, reword the entire article. This...

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If you want your website to end up high on search engine results, you need to have lots of links to it from other sites. However, placing links to your website all over the internet isn’t the right way to go. Here are some mistakes to watch out for when linking to and from your website. Using the Wrong Anchored Text The actual text that displays when you create a hyperlink is called anchored text. If you don’t use the right anchored text, search engines won’t give your site as much credit. Make sure to use your specific keywords...

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While the internet makes it possible to conduct business all over the world, your local community might be an untapped source of potential customers. Attracting local business to your website requires a little different approach than normal online marketing, though. Read these tips to attract local customers and increase your business. Specify Your Location on Your Website When choosing SEO keywords for your website, make sure to include your location. If, for example, you run a vacuum parts supply store in Portland, use “vacuum parts Portland” as one of your keywords. You might have to work on the wording...

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Hiring a freelance web designer can be a great way to get your website built. Trying to find a great web designer on the internet, however, can be a frustrating search. Instead of wasting your time and money and losing potential customers, here are some simple steps you can take to avoid potential nightmares with freelance web designers. Ask For References and Past Examples Of Work When looking to hire someone, don’t always pick the cheapest bidder. In most cases, these are people who are only willing to work for low prices because they spend so little time on...

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Search Engine Optimization (SEO) is a crucial part of attracting business to your website. However, SEO isn’t magic. By avoiding these simple mistakes, you can increase your ranking on search engines and bring new customers to your business. Not Analyzing Your Website Traffic A lot of people use how much business they conduct as an indicator their websites are effective. If this is all you do, you’re not taking advantage of the great tools that are out there. If you don’t use analytics tools, you’re basically shooting in the dark and hoping customers somehow find your website through web...

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