No one needs to tell a professional artist or other creative professional that a good portfolio case is an important part of their repertoire of tools. Yes, portfolio cases are tools of the artist’s trade. Storage and presentation are as important as creativity if you want to make a living doing what you love the most. Having your portfolio safely stored in a carrying case ensures that your work remains presentable when you meet with clients.
While it should be obvious that portfolio cases are as important to artists as their easels are, it is surprising how many artists and other creative people don’t give them the thought they deserve before they buy them. Many artists and other creative individuals overlook the fact that their case is as much a part of their presentation as their work is. Inside your case is a collection of your finest work. It may be a delicately rendered drawing of a house you have designed, a selection of your best photographs or some of your finest drawings and paintings. You know that once a client or potential client sees them, he will be impressed. Why should you worry about your case?
They say that first impressions are lasting ones. If you go to a client with a ragged looking portfolio case, he will notice and his first impression will be that you are not a person who cares about the appearance of things. He will subconsciously have judged you even before you open your case and when he sees your work, he will be looking at it very critically.
If you have a good looking portfolio case, he will be impressed right from the beginning. He will think that you care about the quality of your work and take enough pride in it to carry it in a good quality presentation case. You may think this is a minor detail, but it is not. Studies have proved that those little things that people may not even be consciously aware of make a big difference in their opinions. You simply can’t take a chance when you are trying to impress a client.
What is the best type of portfolio case? Some prefer soft cases, while others like aluminum portfolio cases. A good soft case should be made out of a heavy duty material, preferably water resistant nylon. Nylon is a good choice because not only is it tough and water resistant, it can easily be cleaned. Aluminum carrying cases look great, are water proof and keep everything inside them perfectly flat.
If you need an extra large case, you should probably go for a good quality nylon case with inner and outer storage areas. If you don’t need a case larger than 3 feet by 2 feet, then take a look at aluminum portfolio cases. Artists love the 24 inch wide models. They are chic and fashionable looking and practical at the same time.
Whether you’re an artist, a photographer, a model, an actor or a graphic artist, you need a portfolio case. You don’t need just any case, though. You need the best case you can find. Take the time to find the best and your career will be off to a flying start.
Check out Mezzi.com for a wide variety of metal carrying cases, including art portfolio carrying cases.