Do not Advertise: One of the most important things that you have to realize is that Twitter is not a place to make sales. That can be done on eBay. Inserting sales pitches into your tweets is definitely going to work against your brand creation efforts. In order to make Twitter beneficial and grow your brand, you have to use it in order to form new connections. This is true. Branding is all about making an impression on your specified audience and providing a good viewpoint about your company. It would be considered okay to send out a tweet about your new product to your followers, however, doing this every time that you tweeted would be frowned upon and harm your brand instead of build it up. Your followers would view this as trying to sell them something and not as adding value to the community. Obviously, this would affect your tweeting efforts. Make it a point to build your brand by giving your followers the things that they want. This is so that they can will view you as credible enough to buy things from in the future. Create a Personality: Twitter gives you the freedom to showcase who you are to your followers by putting up a small bio along with a link and your location. You can further customize your profile with a background picture of your choice. Building a brand and increasing awareness is much easier when people can see who you are, and all these elements combine to show people exactly that. Every single thing you do to make your personality stronger on Twitter leads to a better brand.
Add a Button for Re-Tweeting: It is funny how many blog owners do not recognize how import retweet buttons are for building up your brand. If you place the retweet button on your blog, you can see people sharing your articles via Twitter to go virally over the internet. If a few of your articles get sent, then it will immediately get you new followers. This will give you the position of a brand that is always noticed. If you do your research, you will see that most blogs have a re-tweet button so that visitors can share content with others in their social group. Twitter allows you to create a reputable brand from scratch as well as taking the existing one to a whole new level. Humans are social by nature, so why not leverage that?
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