Whether or not you have any desire to build an authority website/blog, it will serve you well in many respects if you do. Having an authority site has many advantages, since you become a big player in the market. However, it’s not something that can happen overnight. There is much to consider when taking on this kind of site, and of course you need to constantly add to it.

One of the major reasons why sites fail to become an authority in their niche is because they wait for things to happen. You cannot stand around just hoping people will link to you. So you have to accept that you will not allow that to happen, and you must commit to taking matters into your own hands. It really is all about taking the bull by the horns and stating that you will do something. As we all know, in order to establish a worthy authority site, you need to get your visitors to trust you and what you’re saying. When you have accomplished that, then your site will start to be viewed as an authority in the market. This is why adding strong social proof to your site can make a world of a difference. Has your site been officially recognized? Has your site ever been highlighted in the press? Make sure you let your visitors know about these things if they apply.

Yes, absolutely it is true that high quality content is still important. Consider that variety matters very much, and that is really true when it comes to delivering content. So this is not just about written content such as articles. Discover what it is they want to have, and then make it happen. Hopefully you are already thinking about adding videos to your site, and you should definitely do that.

Trust is huge on the net, as you know, and that is why you need to be upfront about as much as possible.

You can do something different and give people your phone number on your contact page as well as your address. Going a step further, your visitors will appreciate seeing a picture of you, too. Keep in mind the social nature of the net, and if you take the trouble to do these things, then people will like it. You do want to be different as well as be an authority for your market. This is not any kind of process that is quick, and that is why you need to be dedicated to it.

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