Using the different elements that make up a squeeze page is the key to creating a highly converting squeeze page so you can generate the most results from the traffic your site receives. Your squeeze page is a critical part of your online marketing campaign, and focusing on it is really important because after all, building your own targeted email list is the most important thing when it comes to growing your online business.
One thing you have to be careful about on your page is distracting content that causes people to lose focus. The only thing you want to make happen is an optin to your list. That is the whole purpose for making the best page possible. Avoid any temptation to put any other kinds of advertisements, AdSense or anything distracting. If they get distracted by anything else on the page, you’ll end up with low conversions. There are a lot reasons why you should not have multiple offers, and the effect it will have is negative. Any Internet marketer will tell you that you need to give your subscribers some kind of a freebie in exchange for their contact information. You can offer people an ebook, video, audio recording or combination. However, if you really want your squeeze page to convert then you need to be different from the rest. You want to blow people away with your freebie offer and make it so good they will be want to know what you actually offer for sale. For example, if you’re building a list about “Internet marketing” then you can give your subscribers “free, high quality landing page templates” that you got professionally designed for this purpose. The bottom line with this is your audience must appreciate the value of what you are doing.
The benefits that you mention on your squeeze page, should be highlighted in bullet points. Be sure to expand on the main benefit in the first bullet point, and do not make them too long either. It is more than possible to add more value to your squeeze page, and make the most out of your efforts. The bottom line is you must squeeze every last ounce from your page. Your conversions will also depend on your traffic generation methods. You can drive traffic that is untargeted if you are not careful about where you get it. Some sources are known for being highly untargeted such as CPV, or cost per view, traffic. Remember that you must keep testing your squeeze pages and copy until it is perfect.
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