investors are called investor relations firms. The firms’ primary responsibility is to encourage The firms which are hired by companies to market their business to the public and future investors to invest on the company they provide service with. They are doing this by allowing the investors to have a better understanding about the company and what direction the company is going to. It is the IR firm’s responsibility to make sure that all information that it shares to prospect investors is also already known by the public audience. Such information is shared through company press releases. The IR...

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