Network marketing systems are a recent addition to the greater MLM landscape. The largest and most well known of the online network marketing systems has only been available since the fall of 2008. Prior to the development of these systems, a network marketer was on their own when it came to figuring out a streamlined approach to moving people from prospect to customer and from customer to downline distributor. These days there are several systems currently available to the multi level marketing community, that meet the needs of today’s growing network marketing industry.
A network marketing system is designed to streamline some operational part of a business. In the case of MLM, systems are utilized for efficiency in some key areas of operation. These areas include:
- Branding
- Lead capture
- Relationship building
- Presentation of the primary multi level marketing opportunity
- Training of multi level marketing downline team members
Branding is the process of distinguishing a person, company, service or product in the market place, from their competition. Network marketing systems generally provide a customizable marketing platform for the consumer. Which means that the user can insert their own marketing copy, photographs and video into a pre-designed web template. This allows the network marketer to brand themselves first and their company or product secondarily.
Built in to this customizable marketing platform is a lead capture system. This is most often an opt-in form requesting training, a book or some other resource of value to the prospect. Most often, these resources are supplied as a part of the network marketing system itself. The prospect gives you their name and email address in exchange for the information or resource being offered.
Many network marketing systems come with a built in autoresponder, or they are compatible with a third party autoresponder service. The autoresponder is the relationship building tool of the system. Most systems come with a series of pre-written marketing letters that are sent out via the autoresponder at pre-determined intervals. This ongoing contact builds trust and rapport with the leads who are in the system. Additionally this process is used to present your leads with other business building opportunities outside of your primary network marketing business. This allows for the network marketer to create additional income streams on top of the sales and distributor sign ups made through their primary multi level marketing business.
Most of the systems provide a natural presentation of your primary network marketing business opportunity. This presentation may be a part of the email series or it may be presented via a resource page of some type. The concept behind most multi level marketing systems is called attraction marketing. Attraction marketing promotes the network marketer as a valued resource in the industry and presents their primary business as a way for a person to get greater exposure to their leadership and training.
Finally most network marketing systems are designed to be used as a training platform for an MLM downline. New distributors ought to implement the system in their own business. The system will generally offer complete training on how to create traffic to the system website, which is the primary doorway through which prospects are led into the distributor’s MLM business.
As the old saying goes: “Work smarter, not harder.” Using network marketing systems can drastically increase the efficiency and productivity of your MLM business.
Network marketing systems can greatly improve the productivity of your MLM business. Carl Willis will teach you how to generate endless MLM leads online using a proven network marketing system and strategy.