Printed shorts, bright t-shirts and retro or visor style sunglasses are the essentials to keep men looking their best poolside. This summer’s beach wear is bright, bold and all about having fun. Swim shorts are in eye-popping block colours or surf style prints, while t-shirts are equally colourful. Try a holiday take on summer’s colour blocking by wearing a bright short sleeve tee with swim shorts in a clashing shade. For a more subtle outfit try a print tee with casual shorts, completing the look with some flip flops or summer’s must-have espadrilles. We have a great collection in...

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Seek out florals, stripes and polka dots, wearing them all together for maximum impact. Make the trend work for you by wearing as much or as little as you like. Getting the Kitsch Cool look on the high street is easy at River Island - a riot of gorgeous prints and colours has arrived and is battling for your attention. From flirty skater skirts to cute printed cardigans, you can get quirky style down to the details.think bow adorned sandals, socks and headbands and you’re on the right track! When it comes to accessories, keep things a little more...

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