Writing a good sales letter is definitely a skill that every Internet marketer should try to acquire. Writing effective copy isn’t rocket science meaning, if you can speak good English, you can create copy that converts. Your job as a copywriter is to convince your prospects to buy your product and writing in a conversational tone works best for that. The following tips will help you create copy that conveys your sales message without taking away the essence of your product. First, if you want to get results from your copy, you need to set the scene. This means,...