Seek out florals, stripes and polka dots, wearing them all together for maximum impact. Make the trend work for you by wearing as much or as little as you like.
Getting the Kitsch Cool look on the high street is easy at River Island - a riot of gorgeous prints and colours has arrived and is battling for your attention. From flirty skater skirts to cute printed cardigans, you can get quirky style down to the details.think bow adorned sandals, socks and headbands and you’re on the right track!
When it comes to accessories, keep things a little more simple with block colours and delicate details. Nod to the fifties inspiration with some retro cat eye sunglasses, as seen on the runway at Giles’ SS11 show.
Celebrity inspiration comes from the likes of Katy Perry and Paloma Faith, who both have fun playing with bold colour and prints, but achieve completely different results.
Essentially, the key ideas of Kitsch Cool style are that it should be flirty, feminine and fun! Take the fashion rules that say prints shouldn’t be mixed, colours shouldn’t be clashed and break them.Kitsch Cool style has arrived at River Island and is sticking around for a unique summer.
Jennifer Winnett is a River Island fan and retro cat eye sunglasses enthusiast.