Ask any one in any field that is successful the key to their business making money and they will tell you it’s turning shoppers into buyers, and if you have a web based business, that is called web site conversion rate optimization. While I do not consider myself a hard head it did take a while for me to understand that while hits to my web site were good, the hits that did not purchase my Denver based product were a wasted opportunity. Once I began to understand web site conversion rate optimization, my bottom line grew and grew....