Testimonials are a wonderful way to get the trust of prospects and turn them into customers. Anyone that comes to your website is a potential customer. When they get to see that your product has given satisfactory results to other people in the past, the chances of them converting increase. However, in order to get the most out of your testimonials, it’s really important that you present them correctly. Your prospects will take you seriously only when they see that the testimonials are genuine, and not just made up. In the following article we will talk about wonderful tips that help you use your testimonials to get more sales.
You want testimonials that clearly show your potential customers that your product does what you claim, so make sure the ones you use do this well. For example, if your programming course focuses on PHP programming, then insert those testimonials that refer to solutions related to that language, etc, not those that talk about the overall teaching method or about other areas that aren’t directly related. Being targeted with your testimonial will help. Use a few good testimonials, but don’t get carried away and use too many of them. A page that just has one testimonial after the other won’t look very appealing at it can be hard to find other essential facts about your product. You should place testimonials strategically around your page, so they enhance but don’t overshadow the copy. No matter how good testimonials are, after a while it will get boring for people to keep reading them. When it comes to using testimonials, then, go with quality rather than quantity for best results.
Ask people who send you testimonials to explain specifically why they like your product. A testimonial that’s too general doesn’t really tell prospects anything, so it won’t be very helpful. Encourage people to talk about specific advantages and features that make your product unique. It might be nice hearing people say, “I love your product!” but this doesn’t make a good testimonial. Suppose your product is a program that’s designed to improve the search engine rank of websites. You’d like to have people write about how, after using your software, their site’s ranking began climbing. The more specific the testimonial gets, the more believable it looks to the prospect.
All in all, this article explains how important it is to utilize testimonials properly. Do not take the easy route and lie about your testimonials. But utilize what this article has shown. Make the testimonials as real as you can. The openness that you and your prospects have now is what will form the kind of relationship that will develop when they are customers. So, the more that is done to help them decide about a product, the better it will be for you.
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