If you want your website to end up high on search engine results, you need to have lots of links to it from other sites. However, placing links to your website all over the internet isn’t the right way to go. Here are some mistakes to watch out for when linking to and from your website.
Using the Wrong Anchored Text
The actual text that displays when you create a hyperlink is called anchored text. If you don’t use the right anchored text, search engines won’t give your site as much credit. Make sure to use your specific keywords as the anchored text for a link instead of just using something like “Click here.”
Make sure to use your keywords in the anchored text of a hyperlink. For example, make the words “Seattle travel agency” the hyperlink instead of “Click this link.”
Linking from a Page With a Ton of Links
Having links to your site from other pages is great, but if you get links from a page that has tons of other links, it might not count for much. If a link to your page comes from a page with 500 other links, you haven’t accomplished much. Try to get links to your site from pages with relatively few links. A good way to do this is to post articles all over the web and have links to your website from your article.
Linking to Your Page from Irrelevant Sites
Another common mistake is posting links to your site from websites that don’t relate to your business. Posting links to your marketing website from a cooking site won’t help your page ranking.
Post links to your site only on sites that are relevant to your business. Search engines will then index your website as relevant to your topic and raise your page ranking in your desired category.
Linking to Bad Sites
The final mistake to avoid is linking to bad websites. By bad websites I mean sites that have a bad reputation with search engines. This can include sites that contain illegal or obscene content. While link sharing can be a great thing, you’re better off avoiding sharing links with these sites.
Sometimes a site that started off good has lost reputation. Even if you linked to such a site before it went downhill, your existing links to the site can hurt your own page ranking in search engines. Check the links on your site frequently to make sure they are still reputable.
Linking is a great way to get better search engine results for your website, but make sure to do it right and avoid these mistakes.
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